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Amazon.com is an international e-commerce company that offers online retail, computing services, consumer electronics, digital content, and other local services such as daily deals and groceries.
Why do people love it? Because it is the largest and most successful retailer in the western world because it built the best customer experience. Customers expect 3 core things when they buy products online:
1. Large Selection: Consumers always want to find the product they are looking for and, of course, this product should be in stock.
2. Low Price: Consumers want to pay as little as possible for a product
3. Fast Delivery: Consumers want to get their orders as quickly as possible. In fact, I will ONLY buy products that specifically have 1 or 2-day Prime Delivery. This is how I decide on my final items to purchase. And, I’m sure most of the world prefers fast delivery as well.
And, if you want to have the world’s largest store, you must have the world’s best selection. But, this is easier said than done. In any store or product line, a small number of products will make the most margin and the most money while many others make very little or none at all.
Amazon succeeded in building a consumer paradise. They charge much less and promise much more than other stores and platforms: The best selection by combining a retail business with a marketplace business, the best price by using the “buy box“, and the quickest delivery by offering FBA to their sellers. This success strategy means that the more successful Amazon is the more successful they are likely to become.
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These bookish Valentine’s Day gifts are sure to score you some major points in the heart of your book-loving valentine!