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ConvertKit Review and Beginner’s Guide for Mom Bloggers
ConvertKit: Beginner’s Guide for Mom Bloggers
When I first started blogging I was frequently told from the successful bloggers that, “the money is in the list.”
So, in this ConvertKit review and tutorial, I’ll share my list of pros and cons of this modern email autoresponder tool.
Plus, I’ll explain and clarify, for the newbie bloggers and mom bloggers, the ConvertKit features, pricing, and marketing automation available to help grow your email list.
After reading this thorough beginner’s guide and review you will be able to confidently determine if ConvertKit is the right email marketing tool for your blog and business.
As you read this review of ConvertKit, please keep in mind that I am a current customer.
I use this email marketing software on a daily basis, but I’ve also used MailChimp in the past, so I have a point of reference to compare.
Overall, I think ConvertKit is a great email marketing tool for bloggers, mom bloggers, and small business owners.
Summary: Across-the-board, ConvertKit is an outstanding email marketing tool. It’s extremely easy to use and has a great design. In addition, it has all the essential features needed for a professional blogger, digital product seller, or other small business.
Let’s Dive In!
What is ConvertKit all about?
ConvertKit is a user-friendly autoresponder email tool that allows you to easily organize and grow your email list.
Then, you can automatically email those new subscribers over time, or send an email “blast” whenever you want to get a message out.
Your email list is your biggest asset! And, if you are a mom blogger, it’s one of the best things you can have!
With ConvertKit, it’s simple to customize and embed forms on your website to turn casual readers into subscribers.
Don’t have a website? That’s totally fine! You can build a step-by-step landing page to start growing your list today.
Here’s a Quick video showing how ConvertKit simplifies your email marketing
Who is the ideal user of ConvertKit?
ConvertKit does a great job of defining their target market. BLOGGERS!
On the front page of their website, in bold letters, they say, “Email marketing made by creators, for creators.”
So, they exist to help out bloggers and online creators. This could be blog content creators, course creators, or other digital product creators.
Out of the email marketing tools (ConvertKit and MailChimp), I found ConvertKit to be the easiest to use for my small business.
In contrast, MailChimp was frequently down and I couldn’t get their customer service people to email me back with answers.
Oh, and by the way, as soon as I switched to using ConvertKit, I more than doubled my daily subscriber rate!
⬇ Here I am, blogging away, and checking on my subscribers! ⬇
ConvertKit Beginner’s Guide for Mom Bloggers
In this beginner’s guide, let’s do a walk through on each of the features that ConvertKit offers and how you can take advantage of them.
ConvertKit Home Screen
After you have signed up and logged in, you will be taken to your homepage where the first thing you see is a graph under subscribers.
This tells you how many subscribers have signed-up within a specific day.
It also shows how many total subscribers in a week, in a month, and since you’ve started using ConvertKit.
If you hover over each bar, you will be able to see how many subscribers opted into that content upgrade or lead magnet that day.
On the upper left corner of the homepage and below the subscriber’s section, you can make forms and see all the forms you have made.
Forms can be embedded anywhere on your website.
This is where someone visiting your website can type in their email to subscribe to your newsletter, receive a content upgrade, etc.
You can customize each form’s colors and styles to match your brand.
Below, I’ll show you how to pick a form, customize it, get the code, and embed the form into your blog post.
From start to finish, this takes about 3-4 minutes. Super quick and super easy!
Sequences are where you can start making email sequences for these forms and landing pages.
You can program these sequences to send out emails all throughout a specific period of time starting from when a person signed up and subscribed.
These emails are automatically sent out and each one is highly customizable.
You can specify what date, what time, and even leave out some subscribers you don’t want that email to be sent to.
Think of the sequences as every action has a reaction.
If a person fills out a form, you can set it up so that will be a trigger for another sequence of emails to be sent, that is related to the first form.
A subscriber can also be tagged for another sequence of emails if they download a certain link or fill out another form. The options are endless!
Sequences are an amazing way to continually make contact with your reader without having to constantly be writing newsletters.
This builds rapport with your readers and allows them to get to know you and your blog without any additional effort on your part.
In addition to Sequences, there are Broadcasts.
This is an email blast that you can choose to send to all your subscribers or to a specific list of people that you are targeting.
Like sequences, you can schedule this to be sent out on a certain time and date as well.
Also, this is where you can do A/B Headline testing.
And, being able to test which headlines work best can dramatically improve your open rates which equal more money!
The subscriber’s tab is a rundown of your entire email list and their specific groups.
These groups are defined by tags. Tagging certain subscribers can automatically trigger ConvertKit to send them a certain sequence of emails.
And, these subscribers, saved in a “tag group”, would most likely be interested in a certain product or type of content.
When you make a sequence, you can specify which tags, meaning which people, will receive that series of emails.
One subscriber can have more than one tag that is manually assigned by you or automatically assigned based on their activity.
Automations are certain rules that you apply to your email sequences.
When an event or a trigger happens, like if someone subscribes, gets tagged, clicks on a link, an action happens in return.
Each automation is also customizable. These automation features are so awesome!
One of my favorite automations is adding someone to a tag or sequence when they click on a link.
In an email, you can ask what they are specifically interested in.
And, based on which link they click you can automatically subscribe them to a relevant sequence of emails.
Another way to use the automation feature is when you are promoting your own products or affiliate products.
You can add an automation so when someone clicks on the link to your product they are added to an “interested” list.
Because they expressed interest in a product, you can send them through a follow-up sequence about that topic or a funnel for your product.
ConvertKit can automatically integrate with hundreds of tools! And, they focus on being the best at email marketing and then building great integrations with e-commerce, landing page, and membership site providers.
This means that you can use a 3rd party tool (plugin) and the leads will get pulled into your account and you can start drip campaigns without your involvement.
For example, I currently integrate ConvertKit with Opt-in Monster. And, they just merge seamlessly with each other.
Here are a few other popular ConvertKit integrations that people use:
- Webinar Ninja
- Gravity forms
- and many more.
You can get the full list of integrations available from ConvertKit right here.
What about ConvertKit Pricing?
No matter which ConvertKit plan you choose, you always get the same amazing features.
The amount you pay is based on the number of subscribers you have.
And, unlike many other email service providers, you aren’t charged for the same subscriber twice!
That’s one of the things I really like.
Here’s the current pricing of ConvertKit, up to 50,000 subscribers:
- Up to 1k subscribers is $29/month
- Up to 3,000 subscribers is $39/month
- Up to 5,000 subscribers is $79/month
- And $99 for up to 8,000 subscribers.
- After that, it’s on a calculated scale.
- Up to 10,000 subscribers is $119/month
- Up to 20,000 subscribers is $179/month
- Up to 35,000 subscribers is $259/month
- Up to 50,000 subscribers is $379/month
Is ConvertKit worth the cost?
I’ve been using ConvertKit since 2017, and I’ve been happy with them.
I believe an email marketing tool is a necessary expense for an online business, and ConvertKit is a great option at a reasonable price.
How to get started with ConvertKit!
- Click here to head to the ConvertKit homepage
- Click “Get Started”
- Choose your list size
- Enter your information to finish setting up your account
Import Subscribers from MailChimp (or other) to ConvertKit
- Import your MailChimp lists to a CSV file
a. Log in to MailChimp and click on the “Lists” tab
b. Click on the list you want to export
c. Click “Export List
- Go to the Subscribers tab in ConvertKit and click “Import Subscribers”
- Select the tag or form you want the new subscribers to be added to
- Upload your CSV file and click “Import Subscribers” again.
Your subscribers are now added to your ConvertKit account!
Don’t forget to switch out your MailChimp opt-in forms for your new ConvertKit ones!
Just grab the code from each of your ConvertKit forms and replace that code where your MailChimp code used to be.
What’s so great about ConvertKit? The PROS:
- Super easy to use. Rather than tons of confusing menu items, you get 5 simple options to choose from.
- Auto-insert first name with a fallback (if they never filled out their first name).
- Simple, pleasing design. Their color scheme makes it easy on the eyes and doesn’t distract you.
- Unlimited offers for one campaign. Offer as many different downloads or freebies as you want and have them funnel into one campaign.
- Free migration. If you have over 5,000 subscribers from a previous email provider, then their migrations team will do it for free. All of it.
- A/B testing of email broadcast headlines. This can dramatically improve your open rates, which can directly affect your bottom line.
- Automations are a breeze to use. Just set it and forget it!
- Lots of tutorials and videos to show you how to do anything related to email.
- Great customer support. Their support team gets right back with you if you email a question. They also have online chat.
What’s not so great about ConvertKit? The CONS:
- Limited ability to deal with cold subscribers. However, ConvertKit does give an automated tag of “cold” subscribers, but there’s not an easy way to remove them.
- Their sequence layout could use a better design.
- No A/B testing for headlines in automated series.
- Not a lot of customization options for making your forms or emails look pretty.
ConvertKit Overall Summary
At the end of the day, ConvertKit is a great email and marketing automation tool that has all the features that a serious mom blogger and business owner need to help automate their business.
Plus, with an unlimited amount of campaigns and lead forms that you can create and an easy to use interface, you can spend more time growing your business than worrying about how to make your email provider “work”.
Finally, the best part is that you can start a 14 day free trial (with no credit card required) so you can check out what ConvertKit looks like on the inside.
Go ahead and try ConvertKit out for 14 days free right here.
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I hope this ConvertKit beginner’s guide and review have helped you decide to jump right into email marketing with ConvertKit!
Growing your subscriber’s list is fun and profitable, and it’s an awesome way to connect with your readers on a more personal level.
And remember, the earlier you start your list, the better chance you have at monetizing your site successfully and connecting with your readers!
Tell me in the comments if you are excited about using ConvertKit! : )
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